- Title
- Examining the antecedents and consequences of customer perceived value of periodic hallmark events
- Creator
- Olivier, Lizette; Carlson, Jamie
- Relation
- Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2018). CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research (University of Newcastle, Newcastle 5-8 February, 2018) p. 294-305
- Publisher
- Newcastle Business School, University of Newcastle
- Resource Type
- conference paper
- Date
- 2018
- Description
- Periodic Hallmark Events (PHE) are fundamental in triggering growth of communities and destinations. This study seeks to conceptualise how consumers perceive and evaluate value within the consumption context of PHE's, and how such assessments influence postconsumption evaluations. This paper explores a theoretical framework to investigate the dimensionality of customer perceived value which has a significant positive impact on satisfaction with the event, event loyalty, subjective well-being, destination image and destination loyalty. The paper further theorises that prior event experience and place attachment have a positive moderating influence on the theoretical framework. Finally, the paper discusses proposed methods of empirically validating the proposed framework, and offers future research directions to better develop theory and improve managerial guidance in PHE's.
- Subject
- communities; tourism; consumer satisfaction
- Identifier
- http://hdl.handle.net/1959.13/1394154
- Identifier
- uon:33653
- Identifier
- ISBN:9780994514127
- Language
- eng
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